How to Create Awesome Internal Company Newsletters That Get Read

How to Create Awesome Internal Company Newsletters That Get Read Internal newsletters are important tools for keeping teams informed company-wide. This is especially true for larger organizations where teams may be in silos. Team members rely on these emails to know whats happening around the business. However, making them engaging isn’t easy. People already spend too much time in their inbox. How can you convince them to read one more email? It takes careful planning, consistent execution, and an understanding of what your coworkers want to read. Fortunately, thats exactly what this post will cover (and more). This complete step-by-step guide will turn tired internal communications into invaluable insights that make an impact. Table of Contents: Free Email Newsletter + Calendar Template What Is An Internal Newsletter? Why Do You Need a Newsletter? Determine Who Will Get Your Newsletter Planning Newsletter Content: 20 Ideas Anyone Can Use Nail Your Content Strategy How to Write the Best Newsletter Possible Newsletter Best Practices Design Examples Planning Your Distribution Frequency Measuring Impact Managing Newsletters With How to Create Awesome Internal Company Newsletters That Actually Get Read via @ What Exactly Is An Internal Newsletter? It’s an email (or printed publication) that rounds up news, announcements, and other pertinent information that’s important for staff to know. This post will focus on creating and distributing them via email. Your company’s internal news emails don’t have to look much different than one you’d send to customers. Newsletter Examples to Inspire Your Own: Invision Email Digest Example 8 Best Email Newsletter Examples of 2018 from Brafton 15 Email Newsletters We Love Getting in our Inboxes from Hubspot 8 of the Best Email Newsletter Examples to Show You How It’s Done from SendInBlue The 40 Best Newsletter Examples from Newsletter2GoNeed newsletter examples to inspire your own? Find 'em here: Why Does My Company Need a Newsletter? You might be wondering, â€Å"Shouldn’t I be spending my time marketing to customers instead?† If you’re a marketer, that sentiment is understandable. But, ignore internal communications at your own peril. There are tons of benefits behind having a well-coordinated newsletter. Here are several to consider: Keeping everyone informed on important changes. No one likes feeling out of the loop. Creating clarity between disparate teams. Showing what different teams are accomplishing cultivates understanding between groups that don’t usually work together. Putting an end to multiple, endless email threads. Instead of news being sent out piecemeal through multiple email threads, you can just send one awesome email. Encouraging social advocacy. Including things coworkers can share on social makes it easier for them to become social advocates. Ensuring important messages don’t get lost. Tools like Slack and Hipchat are great, but it can be hit-or-miss whether your messages get seen there or not. Gives staff info they can share with their friends and family. Reinforces transparency. Sharing information helps show the company cares about being open and honest. Prevents people from saying â€Å"I didn’t get the memo.† If your newsletter becomes habit-forming, they’ll always be in the know.